Working on pregnant models at the launch of the ethical, sustainable, maternity fashion label AYLA. May 2015.

About Nicole Groch.

email : nicole.groch(@)

m: 0403 571 721

website -

Nicole is an inspirational pioneer and expert in using ethical, cruelty-free and organic cosmetics and hair products, specializing in mineral cosmetics.

With a career spanning over two decades, Nicole's attention to detail, her beautiful work and her warm, open manner, has seen her working with an impressive list of Australian and international musicians and actors including -

  • Ricky Martin
  • Kylie Minogue
  • Lauren Hill (The Fugees)
  • Rachel Griffith
  • Tina Arena
  • Kate Ceberano
  • Vanessa Amorosi
  • Jimmy Barnes
  • Mahalia Barnes
  • Madeleine West
  • Megan Gale
  • Sally Cooper
  • Julia Morris,
  • Magda Szubanski, Jesse Spencer,  Shane Crawford, Sibylla Budd, Peter Andre, Peter Phelps,  Molly Meldrum, Sandra Sully, Adalita, Tracy Bartram and more.

She is one of the very first hair & makeup artists in Australia to use entirely accredited, (by Choose Cruelty Free) cruelty free, safer, natural and where possible organic hair and makeup products.  Nicole has volunteered for over a decade as the cruelty free hair & makeup artist and PR director for the non-profit organization, Choose Cruelty Free.

Her fashion and advertising clientele include -

  • Just Jeans
  • Marianna Hardwick
  • Dizingoff
  • Judith Valente
  • Adele Palmer
  • Mimco
  • Barbra Wilson
  • Husk
  • Studio Italia
  • Piping Hot
  • Holeproof,
  • Maestro
  • Digby’s
  • Jag, Pilgrim
  • Bra Shop
  • Ayla Maternity
  • Designer Kidz, Jenny Craig,  Adairs, Target, Kmart
  • Animals Australia, Choose Cruelty Free, Humane Research Australia and many more.

Nicole's work has been featured in the following magazines -

  • Marie Claire
  • Coutoure
  • Melbourne Bride
  • Harpers Bazaar
  • Peppermint
  • Cream
  • Dolly, Rolling Stone,Smash Hits, Girlfriend, New Idea, ,Who, Cream and more.

Nicole made the switch over to using natural, organic, mineral cosmetics around a decade ago. Her stunning work is proof that you can still achieve the beauty look you want without having to resort to animal tested, highly synthetic, unhealthy,  beauty products.


Nicole is also the woman behind the highly respected natural health & safety, free resource site and the online ethical, cruelty-free, beauty store The Natural Beauty Shop.